Wendy’s Is Dropping a Super-Limited “Brain Freeze” Frosty Frights Collectible! 👻🍦

Frosty Frights collectors, mark your calendars! Wendy’s is adding a surprise 13th character to the collection — and this one could be especially hard to snag.

The limited-edition character, Brain Freeze, will NOT be included in regular Wendy’s Kids’ Meals. Instead, Wendy’s is making just 2,000 collectibles available exclusively through Wendy’s Rewards.

🧠 Brain Freeze Rewards Drop

The Brain Freeze Rewards Drop takes place October 30 from 3–4 p.m. Wendy’s Rewards members will have a chance to receive one of the 2,000 limited-edition Brain Freeze collectibles during that one-hour window.

Wendy’s hasn’t revealed the complete entry process yet, so if you want a shot at one, make sure you:

  • Have a Wendy’s Rewards account
  • Download the Wendy’s app and sign in ahead of time
  • Set a reminder for October 30 from 3–4 p.m.
  • Check the app before the drop for updated instructions

With only 2,000 available, this is definitely one collectors will want to be ready for! 👀

📅 October 30 | ⏰ 3–4 p.m. | 🧠 Only 2,000 Brain Freeze collectibles available